Hi, I’m Erica. I’m a creative leader with a track record of building and scaling in-house brand and creative teams at high-growth technology companies. I bring together design, storytelling, and operations to create brand experiences that drive impact across digital, experiential, and emerging channels.

I’ve led global campaigns, evolved brand systems, and helped shape company narratives through collaboration, innovation, and smart use of technology—including generative AI to amplify creativity and streamline how teams work. I’m also known for building strong, connected creative cultures that balance craft, velocity, and vision.

Here are some of the projects that mean the most to me—where strategy, creativity, and collaboration came together to make real impact. Each one tells a story about the problem we set out to solve and the impact we made.