Challenge
Both New Relic and PagerDuty reached pivotal moments as they prepared to go public. Each company needed to create a cohesive, inspiring brand presence that would impress investors, excite employees, and build confidence with customers and partners. The challenge was to translate complex business and financial narratives into powerful creative storytelling that reflected each company’s vision and culture.

Approach
I worked closely with executive leadership and cross-functional teams to define the creative and experiential direction for both IPOs. My role spanned brand design, messaging, and event activation—from investor materials to the trading floor experience.

Key contributions included:

• Leading design and production of S-1 documents, investor decks, and videos

• Partnering with the NYSE to orchestrate IPO Day branding, advertising, and on-site experiences

• Directing employee and customer celebrations across global offices

• Overseeing photography, video, and documentation to capture the milestone moment

Impact

• Delivered a unified, high-impact brand presence that elevated visibility and investor confidence

• Strengthened internal culture and employee pride during a defining company milestone

• Positioned both companies as trusted, high-growth technology leaders

• Created memorable experiences that connected the creative, cultural, and financial dimensions of going public