Challenge
New Relic needed a way to bring its observability platform to life for a broader audience. While the product was powerful, its value was often explained through highly technical language that didn’t resonate beyond developers. The challenge was to show, in a relatable way, how New Relic helps teams accelerate workflows, resolve issues faster, and improve performance.

Approach
I led the creative direction and production of a live-action video designed to humanize New Relic’s platform. Through real-world scenarios and clear storytelling, we demonstrated how developers and teams gain real-time insights that drive speed, reliability, and efficiency. The narrative focused on tangible benefits while staying aligned with the company’s brand identity and tone.

Impact

• Increased awareness of New Relic’s value beyond technical audiences

• Strengthened brand appeal through storytelling and relatable use cases

• Became a versatile asset used across campaigns, events, and digital channels

• Helped shift perception of New Relic from a developer tool to a broader business platform
  
  

My Role

• Led creative direction and narrative development

• Partnered with cross-functional teams to ensure clarity and alignment

• Oversaw production from concept through delivery

• Delivered a polished, engaging asset that resonated with both technical and business audiences