Challenge
Following the success of PagerDuty Saves the Day, we wanted to create a second broadcast TV spot aimed directly at executive decision-makers. The goal was to show that uptime isn’t just a technical issue—it’s a business imperative tied to revenue, cost, and customer experience.

Approach
I partnered again with creative agency Owen Jones to develop a fast-paced, confident spot built around the message Uptime is Money. The campaign highlighted how reducing downtime protects revenue, lowers costs, and keeps customers happy. Multiple versions were produced and launched globally across broadcast, connected TV, and digital platforms to reach a broad executive audience.

Impact

• Expanded brand reach with senior and enterprise audiences

• Reinforced PagerDuty’s position as critical infrastructure for digital operations

• Connected platform reliability directly to business outcomes

• Strengthened brand credibility through confident, results-focused storytelling