The video you produced and creative directed for New Relic, titled "New Relic Insights Live Action," serves as a dynamic promotional piece highlighting the capabilities of New Relic's observability platform. Through engaging live-action storytelling, the video illustrates how developers can accelerate their workflows and enhance software performance using New Relic's tools. It emphasizes the platform's ability to provide real-time insights, enabling teams to identify and resolve issues swiftly, thereby improving overall efficiency and reliability.Azure Marketplace+1YouTube+1
Project Goals:
Demonstrate the practical benefits of New Relic's observability solutions in a relatable and compelling manner.
Increase brand awareness and appeal to a broader audience by showcasing real-world applications of the platform.
Drive engagement and interest in New Relic's offerings through a memorable and visually appealing narrative.
My role:
Led the creative direction and production of the live-action video, ensuring alignment with New Relic's brand identity and messaging.
Collaborated with cross-functional teams to develop a concept that effectively communicates the platform's value proposition.
Oversaw the execution of the project from inception to completion, delivering a high-quality promotional asset that resonates with the target audience.New Relic+5New Relic+5New Relic+5
This project exemplifies my ability to translate complex technical concepts into accessible and engaging content, showcasing your strengths in creative leadership and strategic communication.