Futurestack
Event branding & experience

New Relic FutureStack is an annual conference that brings together developers, engineers, IT leaders, and industry experts to explore the future of technology, software development, and observability.

I played a key role in launching New Relic’s first FutureStack conference in 2013 and led the creative and experiential teams that shaped the event through 2015. Overseeing visual identity, messaging, and attendee experience, I partnered with Content and Product Marketing to develop the event theme, show content, environmental installations and branded swag that enhanced engagement and extended brand impact beyond the event itself.