About PagerDuty
Explainer video/2021
In an industry filled with jargon and lofty tech ambitions, PagerDuty set out to clearly define its value for customers and establish itself as the leader in digital operations management. As the creative lead on this About PagerDuty explainer video—produced in collaboration with agency partner Owen Jones—I focused on crafting a visual approach that effectively communicated the platform’s complexity while staying true to the brand.
We took a strategic approach to illustration, ensuring the style complemented PagerDuty’s established brand while making abstract concepts more accessible. By leaning into the expressiveness of the brand’s existing patterns, we developed a visual system based on simple geometric shapes—easily adaptable for animation. This approach allowed us to fluidly transition between representational and abstract imagery while maintaining a cohesive and engaging storytelling experience.