Data Nerds Campaign
Brand campaign/2014-2015

Challenge:
By 2013, New Relic was experiencing rapid growth but needed to broaden its reach beyond its core SMB developer audience to accelerate sales. The challenge was to reposition the brand to appeal to a wider range of business and technical audiences, showing that the value of data extended far beyond developers.

Solution:
We launched the Data Nerds Campaign, rooted in the insight that everyone—from CEOs to salespeople, developers to even dentists—was evolving from being data-oblivious to data-obsessed. With the simple message that “New Relic helps you unleash the stories your software data is trying to tell you—making us all Data Nerds”, the campaign celebrated the universal shift toward data-driven thinking.

The creative centered around authentic customer stories, leveraging testimonial quotes, photos, and logos from companies eager to share their success with New Relic. Featured brands included Airbnb, Zendesk, Hotel Tonight, MyFitnessPal, Strava, Bleacher Report, and more. Their participation not only added credibility but also extended the campaign’s reach into new markets.

Impact:
The fully in-house campaign ran across digital, social, OOH, web, video, content, and events throughout 2014–2015. It successfully broadened New Relic’s audience, strengthened brand credibility, and positioned the company as an essential partner for a new era of data-driven businesses. The work amplified customer advocacy while highlighting New Relic’s role in powering innovation across industries.

My Role:

• Led the creative direction from concept through execution

• Partnered with internal teams on strategy, storytelling, and campaign design

• Directed customer photoshoots and oversaw production of all assets

• Delivered a cohesive, multi-channel campaign that elevated New Relic’s brand and customer visibility