Uptime is Money
TV/video/2021
The Challenge:
After the success of PagerDuty Saves the Day, we wanted to create a second broadcast TV spot aimed squarely at executive decision-makers. The goal: show how uptime isn’t just a technical concern: it’s a business imperative.
The Approach & Execution:
I partnered with creative agency Owen Jones to develop a fast-paced, confident spot that brought our core message to life: PagerDuty uptime is money. The ad illustrated how reducing downtime protects revenue, lowers costs, and keeps customers happy. We produced multiple versions and launched globally across broadcast, connected TV, and digital platforms.
The Impact:
The campaign expanded our brand presence with senior audiences and reinforced PagerDuty’s role as critical infrastructure for digital operations by linking platform reliability to financial outcomes.