Uptime is Money
TV/video/2021
Challenge:
New Relic needed a way to bring its observability platform to life for a broad audience. While the product was powerful, the value proposition was often communicated through highly technical explanations that didn’t resonate beyond developers. The challenge was to show, in a relatable and memorable way, how the platform helps teams accelerate workflows, resolve issues faster, and improve overall software performance.
Solution:
I led the creative direction and production of a live-action promotional video designed to humanize New Relic’s observability platform. By using storytelling and real-world scenarios, we demonstrated how developers and teams gain real-time insights that streamline their work. The narrative highlighted the practical benefits of New Relic’s tools—speed, reliability, and efficiency—while maintaining alignment with the company’s brand identity and voice.
Impact:
The video became a high-quality, versatile asset used across campaigns, events, and digital channels, increasing awareness and reinforcing New Relic’s value to a broader audience. It successfully translated complex technical concepts into accessible, engaging content, driving stronger brand appeal and customer interest.
My Role:
Led the creative direction and storytelling approach
Partnered with cross-functional teams to shape a concept that clearly communicated the platform’s value
Oversaw production from start to finish, ensuring consistency with New Relic’s brand standards
Delivered a polished, engaging asset that resonated with both technical and business audiences