The Data Nerds campaign centered on showcasing real customers and how they leveraged data to excel in their roles. Their genuine passion for New Relic made them eager to participate, providing testimonial quotes, photos, and company logos. This enthusiasm allowed us to expand the campaign to feature customers from innovative companies like Airbnb, Zendesk, Hotel Tonight, MyFitnessPal, Tango, Rdio, Disruptor Beam, TicketFly, Strava, Runkeeper, Bleacher Report, and Cure.org, further strengthening New Relic’s brand credibility and reach.

Running across digital, social, OOH, web, video, content, and events in 2014-2015, the campaign was fully conceived and executed in-house. I led the creative teams through every stage—from concept and design to copy, customer photoshoots, production, and execution.